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Lewis Hamilton's Style Codes

A guide to the signature style of the Formula 1 driver who defies dress codes. — katch magazine
1447 people read3 min

A guide to the signature style of the Formula 1 driver who defies dress codes.

How many racers do you know who are written about by Vogue editors in different countries and whose style is approved by Anna Wintour herself? Seven-time Formula 1 champion Lewis Hamilton is that fashion-sport trump card and exception to the rule.

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A$AP Rocky

Today, headlines with A$AP Rocky's name appear more often in the "fashion" section than in "music." The artist released his last album 7 years ago, and in fashion, even in half that time, he became the creative director of the Puma × Formula 1 line and later the first creative director of Ray-Ban, starred in a viral Bottega Veneta pre-spring 2024 paparazzi-style ad campaign, and received the Cultural Innovator award at the British Fashion Council awards. This fall, Rakim is not slowing down: just note the fresh drop of the A$AP Rocky x Puma collection, in the campaign of which the artist continued to tease the long-awaited "Don't Be Dumb."

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Lewis consistently forms a visual style where there are no boundaries between sports functionality and high fashion — thanks to his stylist Eric McNeal. Lewis wears skirts, lace, pearls, chooses classics, and at the same time emphasizes his torso with cutouts and sheer tops — both of which he does with unwavering confidence, which in 2024 earned him the title of winner in the GQ style rankings.
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Since 2018, Lewis has been collaborating with the brand Tommy Hilfiger, becoming not just an ambassador, but a full-fledged co-designer of the TommyxLewis line. Their joint collections are also a statement: about inclusivity, sustainability, street culture, and the influence of Black communities. Each capsule includes elements of a sports wardrobe reimagined through the lens of premium design: sweatshirts with messages like "Unity" and "Loyalty," vegan materials, unisex approach. 

The next important point on Hamilton's fashion timeline was collaboration with Dior. In 2022, the athlete became one of the key guests and faces of the Dior Men line under the leadership of Kim Jones, and later an invited designer. Jones's exquisite minimalism combined with Lewis's penchant for experiments. For example, at the Dior show in Paris in 2023, he appeared in a sky-blue total look with textured embroidery, laconic shoes, and a loose silhouette — a reinterpretation of the classic men's suit in the spirit of new sensitivity. His wardrobe today often includes vests, loose trousers, and sheer Dior shirts — as a form of quiet masculinity without gender boundaries.

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Hamilton has become a regular at the Met Gala, and each of his appearances is not just an outfit for discussion, but a thoughtful cultural statement about Black culture. In 2021, Hamilton appeared in a lace cape by Kenneth Nicholson and paid for a table for young Black designers. In 2024, he appeared in a velvet Burberry cloak embroidered with flowers by hand — the outfit paid tribute to British gardeners of African descent. At the Met Gala 2025, Hamilton once again appeared in an outfit with a strong cultural code: a suit by Grace Wales Bonner was adorned with mother-of-pearl, elements of African symbolism, and a silk beret by Stephen Jones. It was a quiet, deep poem about heritage and dignity. In such gestures lies the important difference between the racer's style and that of many other athletes: for him, fashion is not so much about self-promotion and even less about choosing trends, but a tool for cultural and social expression.

Style Codes: Loose Dior Men trousers, TommyxLewis T-shirt, Bally bomber, silk scarf with African pattern by Wales Bonner, glasses — Gentle Monster, shoes — Nike Air Force 1 limited edition sneakers.

By the way, [Katch] brand items perfectly fit into Lewis's organic style, and we invite you to see for yourself.

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*Images created with the help of artificial intelligence